A Sticky Idea

Your video is very informative and I like the aspect of breaking down the product into the varying layers regarding development, marketing, simplicity, name recognition and consumer value. Keep them coming!!!!!

It was interesting to hear that the development process for “Breathe Right” took a full year. Too many times it’s misunderstood by some potential inventors that a good idea by itself makes you rich. As you pointed out, among other variables, it takes time even for the seemingly most simple of products. A friend of mind once told me that we could refer to most successful products as “ten year over-night successes”. It certainly is holding true for my product and after close to 8 years now, my new product,the GearMax Backpack is getting a strong foothold in the market. In two years it will be reported by media as an overnight success (that took ten years) Thanks Don for your info and your sit up machine idea that I’m still using without back pain.